Howdy, I came across a 1954 program from a special event in Council Grove, Kanas. Inside was an advert from a local I.H.C. dealer. Thought you might enjoy! The date was early May 1954. The artwork for the ad would almost certainly have been set up in April of 1954. NICE FREEZER ! I wonder what all might be in there . . . ? Spring of 1954 sounds like a fine time to drop into the dealership, buy a new freezer, buy a new R100 pickup, load the new freezer into the new pickup, and drive home a winner! :^) R.