Ford Trademarks Bronco Scout

Discussion in 'General IH Tech' started by Carl Wiese, Apr 20, 2019.


  1. Carl Wiese

    Carl Wiese Moderator Staff Member Moderator

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  2. Sammy

    Sammy High Wheeler

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    Not for me, I'm waiting on its big brother.
     
  3. BinderBookie

    BinderBookie High Wheeler

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    Interesting that Ford thinks they can trademark a name that already has been trademarked. That is, unless Navistar, et al, has sold the trademark or let it lapse. Last time somebody tried to use "Scout" there was a legal brouhaha. Be interested to see how this shapes up.

    I find this more than a little fascinating since the IH Scout most certainly was the inspiration and role model for the Bronco. Of course Navistar is about an M&M sized bite for Ford these days, but I can't see Ford being so blatant as to completely ignore a trademark if they didn't think it was free and clear.
     
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  4. jeff campbell

    jeff campbell Lives in an IH Dealership

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    So true sir !
     
  5. stroker3

    stroker3 Dreams of Cub Cadets

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    Would imagine you'd have to know trademarks to know whats legal or not but the 'word' scout is used in a number of things and I doubt the word itself could be trademarked, easily anyway. Along with Indian and CaseIH there's a ton of products and services that uses the word to identify itself. Hate to say it but guessing if ford uses the entire wording 'bronco scout' or keeps it as a special submodel of the bronco and does it's own letter design, it'd be something like the word 'classic' which has been applied to a number of differents vehicle models and sub models.
    Cheap shot just the same. Almost like GM with the grill design that was clearly Jeep. Just because you can doesn't mean you gain any points by doing so.
     
    Last edited: Apr 20, 2019
  6. BinderBookie

    BinderBookie High Wheeler

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    Yep, "Bronco Scout" as opposed to just "Scout" might be the loophole but it's close enough that Navistar probably has some legal standing. If they are willing to spend the money on lawyers.

    Don't forget that IH had to buy the Scout trademark from Nodwell.... $25K or $5K per letter, as Nodwell used to joke. $25,000 1960 dollars are about $215K today.
     
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  7. winchested

    winchested High Wheeler

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    Yes and CaseIH still uses the Scout name on their UTVs does it not?
     
  8. stroker3

    stroker3 Dreams of Cub Cadets

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    I believe so. 2019's still show up and it's shown with the trademark stamp but it could be 'Case IH Scout' that's trademarked???
     
  9. mallen

    mallen High Wheeler

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    True, but to callyour SUV the "Scout" is pushing it.
     
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  10. stroker3

    stroker3 Dreams of Cub Cadets

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    Well... we'll always have the 'That's not a Scout....Now here's a Scout' ....Dundee knife thing to fall back on.

    Edit: Kinda wonder if the Bronco guys are any happier than we are...not that the new thing is anything like the old ones.
     
    Last edited: Apr 20, 2019
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  11. mallen

    mallen High Wheeler

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    Like the new dodge demon... Wtf
     
  12. Dana Strong

    Dana Strong Dreams of Cub Cadets

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    If the name were being applied to something different like a new model rifle, a pair of binoculars, even a new version of a (buffalo-meat?) hamburger, that argument might fly, but because the Ford vehicle is so similar an item, the new name would legally 'cause confusion' so would be impermissible, I'd think.
     
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  13. Ron A

    Ron A Binder Driver

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    If ford gets away with this, just think of all the confusion at the local parts counter. They have a hard enough time with real Scout's now.
     
  14. Dana Strong

    Dana Strong Dreams of Cub Cadets

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    Maybe we could put that to good use though...Lots of Old Ford parts are being reproduced...so maybe, in the confusion, we could more easily get some Real Scout parts being made by companies who don't know the difference....:beer:
     
  15. Patrick Morris

    Patrick Morris Dreams of Cub Cadets

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    I'm waiting GM to unveil their new Camaro Mustang.
     
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  16. rdavisabc

    rdavisabc Farmall Cub

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    I'm reading an article (Ford Authority) right now that says Ford has applied for "Bronco Scout," and "Scout" (serial nbr. 88386371), filed April 15, 2019. Yes, Ford is trying to trademark Scout.
    Rd
     
  17. SCscoutguy

    SCscoutguy Moderator Staff Member Moderator

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    Next will be the Dodge Blazer.
     
  18. BinderBookie

    BinderBookie High Wheeler

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    As I said, Ford is either being exceedingly cheeky or Navistar stupidly let the trademark lapse. Won't be surprised either way. Sadly.
     
  19. MrKenmore

    MrKenmore High Wheeler

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    If only we knew a die hard IHer who worked at Ford!!!! Oh wait.....paging jtorre4272! We need you on this thread. ;)
     
  20. jtorre4272

    jtorre4272 High Wheeler

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    Yeah. I’ve been chatting with Glancy. I have little to add to the thread as I just don’t know any more than you all. But I planned to talk to mike Levine our truck communications manager next week to ask for some insight. I can’t guarantee I can share anything unless Mike gives me the ok. In my opinion I do not believe any bad intentions occurred in this filing request nor do I think an attempt was made to take advantage of past IH products. The Bronco nameplate and its popularity can stand all on its own with or without a Scout badge
     
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